Building your website is only the beginning of your online marketing journey. If you want to get new customers to your site, you need to boost your website traffic.
On top of that, you don’t want just anyone coming to your site. You want people truly interested in your services and products.
It’s never too early to create a strategy for your online business. Here are 5 ideas to quickly boost your website traffic.
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1. Host a Live Webinar
People want to know the team behind the products and services they purchase. Hosting a live webinar is an effective way to spark future customers’ interest.
The first step is selecting a topic related to your industry. Ryan Robinson, side project aficionado and part-time entrepreneur, explains:
“Choose a topic that you’re all interested in and knowledgeable about, and you don’t even need to make it fancy. The best part is that everyone involved will bring some of their own audience, and you can get the attention of people interested in your field.”
Then, choose a platform to host your webinar. Once you’ve selected the topic, date, and time, you’ll want to spread the word everywhere about your upcoming webinar. Ask friends and business partners to share a social media post (or two).
During your webinar, direct attendees to your website to get additional information. Make sure you repeat the site address multiple times, add the site link to your presentation slide, and type it in the chat for people to click on it immediately.
Creating an upbeat, fun webinar will keep your attendees engaged. As a result, they’ll feel more compelled to learn more about your business at your website.
Pro Tip: Webinars are just one type of video that boost your website traffic. Get more video ideas for your website here.
2. Host an Online Giveaway
Everyone loves being a winner. Give your consumers the spotlight by offering an online giveaway. It will spark brand awareness and lead to a boost in website traffic.
A powerful giveaway starts with a cool prize. Don’t feel obligated to give away a new television. However, your prize should be relevant to your business.
Let’s say you’re a chef with a blog, and you sell cookbooks and offer on-site cooking classes. Your giveaway prize may be a free cookbook or one free private class.
Next, decide how you will execute the giveaway. You can host it on your site with the contest rules and a form for people to fill out. Or you can use a platform, like Gleam (shown below), to encourage people to visit your page to earn an entry.
No matter how you implement your giveaway, your objective is to get people to your site. So, always include calls-to-action to your site along the way—-contest rules page, thank you page, and follow-up email.
3. Advertise on Social Media
Social interaction remains an important part of marketing and sales, and there’s no exception when it comes to building your online audience.
Social media is the spot for consumers to get their news, talk with friends, and learn about new products. For businesses, it’s an opportunity to build brand engagement with customers.
To get traffic to your site fast, you’ll want to invest in social media advertising. Even with a small budget, you’ll get noticed by more people matching your audience criteria.
Your ad should captivate people’s attention and give them a glimpse of your products. Be bold in your copy and carefully select a photo that tells a vivid story.
Home improvement retail company Lowe’s uses Twitter to promote their sponsored posts. The example below shows how they use copy and a photo to motivate followers to create an outdoor oasis with the help of their products. It’s engaging and leads visitors to their site.
Crunch the numbers to include social media advertising to your budget. It’ll help you achieve your traffic goals faster.
4. Answer Questions on Forums
The Internet has evolved into a marketplace of knowledge. It’s where anyone can find answers to their most pressing questions: “Is Pluto a planet?” “Where’s the nearest Chinese restaurant?”
People’s desire for information is good for your business because your product may be the answer to their question. It’s your chance to position your business as a solution.
You can get in front of potential visitors by posting responses in online forums, like Quora. In these spaces, people are seeking honest, thoughtful answers to their questions.
When participating in these forums, skip the fluff and jargon. Add a link your business when it’s relevant to the question, and only answer questions in your expertise.
In the image below, the person offers a detailed response with examples and pictures. She uses a friendly tone and offers a straightforward answer.
To drive traffic, it’s not enough to answer one question. Schedule in your strategy to post on forums three to five times a week. Most forums operate on an upvote system, so encourage people to upvote your answer if they find it useful.
5. Team Up with Influencers
No one can achieve their goals alone. Successful businesses develop partnerships to expand their operations.
Team up with influencers who share your same values and audiences. Search for non-direct competitors in your industry. For instance, your online store may sell only snow boots; so, it would be clever to connect with an influencer who only sells winter coats.
You’ll want to define the partnership terms upfront. Will the influencer promote your site on her social media pages? Will the individual add your business logo and link to his homepage? Be as detailed as possible in the contract and get an attorney to review it.
Also, remember that influencer partnerships should be genuine. You want to transform influencers into real customers. Teagan West, a contributing writer at Scrunch, says:
“It goes without saying that you should do everything in your power to turn influencers into raving fans…When you have some influencers who are raving fans, your momentum will start to build and you’ll be connecting with new people and opportunities in no time!”
Make boosting your website traffic a collaborative project. Join forces with influencers to increase your site visitors.